I'm
Anna
Genis.
UX/UI DESIGNER
Graphic Designer
Photographer
01 SKILLS
USING SOFTWARE TO DESIGN AND COMMUNICATE
FIGMA
ADOBE XD
INDESIGN
PHOTOSHOP
ILLUSTRATOR
LIGHTROOM
MICROSOFT OFFICE
HTML & CSS
BUILDING A BRIDGE BETWEEN A PRODUCT AND ITS USER
User Interface Design
Journey Mapping
Iterative Prototyping
Wireframes & Flows
Usability Testing
UX/UI DESIGNER - CRITICAL THINKER & SOLUTION SEEKER.
My driving force as a UX/UI designer is understanding people, having empathy towards the challenges they are presented with, and helping them find solutions through insightful design and intuitive interaction.
EVERY GREAT DESIGN TELLS A HUMAN STORY.
It can be a story about a business or a personal tale. Can be long and sophisticated or short and simple. While growing up, my love of art and photography planted the seeds that led me to become a Graphic Designer - a visual storyteller. The design that interests me most connects us across cultures, works without effort, gives a sense of harmony and serves the purpose.
02 PORTFOLIO
PICTURES ARE WORTH A THOUSAND WORDS. SEE MORE >
03 Experience
DESIGNING WITH EMPHANY FOR THE HUMAN EXPERIENCE
UX/UI DESIGNER
Freelance
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Led design process from ideation to final design including user flows, interactions, and prototypes
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Conducted user research and gathered insights to inform design decisions
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Created wireframes, prototypes, and user flows to communicate design concepts
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Developed interactive elements and animations to enhance user engagement
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Provided design assets, user guidelines and mockups as needed for developers
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Conducted usability testing to gather feedback and iterate designs
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Assisted in creation of design presentations and documentation for stakeholders
VISUAL DESIGNER & PHOTOGRAPHER
The Simple Investor, Burlington
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Designed logos for company divisions and different programs
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Produced artwork and signage for head office interior design
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Designed new stationery package and marketing materials
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Captured and documented company events as required for marketing purposes
SENIOR GRAPHIC DESIGNER
Allegra Marketing, Markham
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Developed design concepts for a variety of products including online and print materials, catalogues, stationary packages and brochures
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Designed websites and user interfaces using Dreamweaver and Wordpress, HTML and CSS
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Created personalized marketing campaigns for print, web and email using Variable Data Printing with XM Pie software
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Formed personalized E-mail marketing campaigns in Constant Contact
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Edited images for photographers and magazine
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Managed Art department interviewed new candidates for junior positions, supervised job flow, provided training for new employees, maintained backups and archives
PHOTOGRAPHER
Freelance
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Acquired individual and family portraits in studios and on-location sites
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Ability to capture newborn baby photography
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Photographed homes listed for sale to meet the online marketing and print needs of realtors and brokerage firms
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Edited photos for lighting, contrast, and watermarks
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Created posters, slideshows, and photobooks
GRAPHIC DESIGNER
KKP Print, Mail & Signage, Toronto
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Produced materials for the various trade shows including print collateral, wall and window decals, trade show booth graphics, posters, signs, custom labels
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Designed artwork for promotional products and worked directly with customers from concept to completion
GRAPHIC DESIGNER
Kavim Advertising Agency, Beer-Sheva
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Designed logos, stationary packages and brand marketing for local hospitals, universities, colleges, government, software and insurance companies
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Designed advertising materials and page layouts for weekly magazines
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Assisted editors, journalists and sales representatives to address various production issues to be able to meet publication deadline
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Performed quality check on all print collaterals before submitting the files to the press department
LET'S COLLABORATE!
How about starting to build something incredible together? If this sounds good, contact me and let me know what you have in mind.
Tel: 647-290-2306